Category Archives: Advertising

elephants in your mailbox by roger horchow - direct catalog marketing book

What I Learned from “Elephants in Your Mailbox”

Last updated 10/25/2021 ◌ First posted 10/19/2021 ◌ 17 minute read

I read the book “Elephants in Your Mailbox: How I Learned the Secrets of Mail-Order Marketing Despite Having Made 25 Horrendous Mistakes” by Roger Horchow. It was fantastic!

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ad age amp holiday gift guide ad insider header

I’m An AdAge “Ad Insider”

Last updated 10/25/2021 ◌ First posted 11/21/2020 ◌ 2 minute read

Look, it may not be the most official declaration they’ve ever made, but I don’t care – it’s in print on the website and I’ve got the screenshots to prove it. I’m an “ad insider” according to the best advertising magazine out there.

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