Category Archives: Books

elephants in your mailbox by roger horchow - direct catalog marketing book

What I Learned from “Elephants in Your Mailbox”

Last updated 10/25/2021 ◌ First posted 10/19/2021 ◌ 17 minute read

I read the book “Elephants in Your Mailbox: How I Learned the Secrets of Mail-Order Marketing Despite Having Made 25 Horrendous Mistakes” by Roger Horchow. It was fantastic!

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